One Step at a Time

fresh on the int'l dev scene, traversing the developmental landscape in search of a place to lay my head, find my feet and sink my teeth

Behind the Brands

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Behind-the-Brands-company-scorecardThe latest campaign from Oxfam ( view the full infographic here, and the extended version of the report  here)

As many have pointed out, this is a measure of company policy, rather than behaviour.  The difficulty in assessing actual conditions on the ground (especially due to amount of indirect sourcing) highlights the challenge of making companies truly transparent and accountable- policies are all very well and good, but we all know the difference between theory and practice. Behind the Brand is an excellent initiative to encourage companies to develop and monitor policies, but the next stage will be ensuring that information relating to the adherence to these policies is made publicly available.


Author: Nicole Roughton

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